World Oceans Day: Better Seafood Starts Before It Reaches Your Plate
Every year on 8 June, World Oceans Day reminds us just how connected we are to the sea.
For seafood lovers, that connection is especially close. The fish, prawns, crab, lobster and shellfish we enjoy at home all begin with one simple truth: healthy oceans matter.
At Hook'd, we believe great seafood should taste exceptional, but it should also be sourced with care. That means looking beyond what arrives on the plate and paying attention to where seafood comes from, how it is caught or farmed, and the people and communities involved along the way.
Seafood with experience behind it
Hook'd was created by Shield Foods, our parent company and a family seafood business established in 1990.
For more than three decades, Shield Foods has supplied high-quality seafood to some of the UK's leading restaurants, chefs and hospitality operators. Hook'd was created to bring that same level of seafood knowledge and sourcing experience into homes across the UK.
So when you order from Hook'd, you are not just buying seafood online. You are buying from a team that understands seafood deeply, from sourcing and quality to storage, delivery and how it performs in the kitchen.
Why sourcing matters
Seafood can be one of the most wonderful foods to cook at home. It is quick, versatile, naturally full of flavour and ideal for everything from simple midweek meals to something a little more special.
But not all seafood is sourced in the same way.
Responsible sourcing helps protect fish stocks, supports better practices across the supply chain and helps safeguard the future of seafood for generations to come. It also gives customers greater confidence that the seafood they are serving at home has been chosen with care.
That is why sourcing matters to us.
Proud to support Community Catch
As part of our commitment to better sourcing, Shield Foods is proud to be a member and partner of Community Catch: Community Catch Home - Community Catch
Community Catch is an initiative that supports small-scale fisheries and the coastal communities that depend on them. It helps responsible fishers improve market access, demonstrate good practice and work towards stronger environmental and social outcomes.
In simple terms, Community Catch helps connect better fishing practices with better opportunities for fishing communities.
For us, that is important. The future of seafood is not only about the fish in the water. It is also about the people, skills and communities behind the catch.
From sea to plate
This World Oceans Day, we are celebrating seafood that is sourced with more thought, more care and more respect for the ocean.
That does not mean seafood has to feel complicated. In fact, some of the best dishes are the simplest: grilled prawns with lemon, air fryer salmon, pan-fried scallops, baked cod, seared tuna or a generous seafood platter shared around the table.
The difference starts before you cook.
It starts with choosing seafood from people who care about quality, provenance and the future of our oceans.
Enjoy 15% off your next Hook'd order
To mark World Oceans Day, we are offering 15% off any order when you subscribe to the Hook'd newsletter.
You will also be the first to hear about new seafood, recipes, seasonal inspiration and special offers.
Subscribe here: https://bit.ly/hookedseafoodnewsletter
Great seafood starts with better sourcing.
And it ends with something worth sharing.