From a young age, our life has been seafood. We live it, breathe it, and of course, eat it. You could say, we’re Hook’d on it!

It all began in 1990, when our parent company, Shield Foods (UK) Ltd, was born. From humble beginnings selling fish from the back of a car, we developed into a leading independent supplier of top-quality seafood from around the globe.

As three brothers growing up amid this family business, we were blessed to try the world’s finest seafood. From succulent wild black tiger prawns, to exquisite black cod, to the sweet, rich flavours of sashimi yellowtail, we sampled it all. But as time passed, we realised our situation was unique.

For too long, we witnessed household seafood options narrowed to a handful of choices, with luxury items confined to restaurant kitchens. We wanted families across the UK to experience the wide range of global seafood we’d been lucky enough to enjoy. So we made it happen.

We created Hook’d to fill the void the UK food market desperately needed — delivering a wide variety of quality seafood, trusted by London’s leading restaurants, to homes across the British Isles. We passionately believe that quality, responsibly-sourced seafood should be accessible to all. Hook’d is turning that vision into a reality, and we can’t wait to share our experience with you.

Here at Hook’d, integrity and trust are at the heart of everything we do. We deliver on our promises, remain humble, and acknowledge our moral obligation to care for others and our surroundings. We’re a family business built on passion, honesty and perseverance, and we wouldn’t have it any other way.

Hassanain Daya

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